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  5. Marita Jaatinen

Marita Jaatinen

CBDO

Business Tampere

About the Speaker

Marita Jaatinen leads business development at Business Tampere, fostering growth, innovation, and sustainable solutions for the Tampere region. She is deeply passionate about advancing sustainability through circular economy models and accelerating the adoption of emerging technologies such as smart energy systems, sustainable technology innovations, and digital transformation. She focuses on building strategic partnerships that drive climate-positive impact and future-ready business ecosystems.

Attending

 Welcome, hydrogen economy and economic development at Tampere region
Hydrogen Summit

 Welcome, hydrogen economy and economic development at Tampere region

Thursday, Jan 15, 2026
10:05 AM - 10:10 AM | Europe/Brussels
Hydrogen Hills Lounge
From resistance to acceptance: The Finnish model for successful energy projects
Hydrogen Summit

From resistance to acceptance: The Finnish model for successful energy projects

Thursday, Jan 15, 2026
2:05 PM - 2:50 PM | Europe/Brussels
H2 Horizons Stage

Speaker's Sessions (2)

Date

​
Session
Hydrogen Summit
 Welcome, hydrogen economy and economic development at Tampere region
Thursday, Jan 15, 2026
10:05 AM - 10:10 AM | Europe/Brussels
Speech
Hydrogen Hills Lounge
English

 Welcome, hydrogen economy and economic development at Tampere region

Speaker (1)
Marita Jaatinen
CBDO, Business Tampere
Session
Hydrogen Summit
From resistance to acceptance: The Finnish model for successful energy projects
Thursday, Jan 15, 2026
2:05 PM - 2:50 PM | Europe/Brussels
Panel Discussion
H2 Horizons Stage
English

From resistance to acceptance: The Finnish model for successful energy projects

Finland is often cited as a place where strong engagement practices support the success of major energy projects – but how does this happen in practice? This panel explores how social acceptance has been built for initiatives ranging from energy networks to hydrogen investments, with experts from industry, regional development and research sharing concrete practices that foster trust, benefit-sharing and constructive dialogue.

Moderator: Essi Laitinen
Green transitions Acceptability
Speakers (4)
Dr. Antti Arasto
Vice President, Energy, VTT Technical Research centre of Finland
Jenni Borg
General Counsel, P2X Solutions Ltd & Vice Chair of the Regulation Working Group of the Hydrogen Cluster Finland